Digital PR services that get you written about, not just linked to.
Our digital PR services start with the story inside your business: we find it, shape it for a news desk, and pitch it to the journalists who cover your world. The coverage builds your name. The PR links inside it build your search rankings. Both compound.
- No paid placements
- Coverage in real news
- Every PR link tracked
- Month to month
Coverage our campaigns have earned on titles including
What are digital PR services?
Digital PR services, sometimes called online PR services, earn coverage for a brand in online publications: national and regional news, trade titles and high-traffic consumer sites. The coverage builds awareness with real readers, and the links journalists include when they cite you, the PR links, build the search authority Google rewards. Our digital PR services cover the whole job: finding the story, writing the asset, pitching named journalists and reporting every placement.
Read the plain-English guide to digital PR →Comparing online PR companies
Companies selling online PR usually fall into four groups. Traditional PR firms manage reputation and press relations, with links as a side effect, while digital PR agencies like ours research and write stories for journalists and report the coverage and links they earn. Link marketplaces sell placements from a list, usually guest posts, and press release wires publish a release across syndication sites where links are normally nofollow. When you compare, ask each one for recent articles with live URLs, a sample report and what happens if a batch runs late.
How to choose a digital PR agency →Six digital PR services, one method underneath
Every service runs through the same five stages and reports the same way. Pick the route that fits your story, or let us build the mix.
Digital PR campaigns
Data studies, surveys, indexes and seasonal hooks, planned and delivered as a monthly programme of stories.
Explore campaignsDigital PR links
Editorial links earned inside coverage, delivered in defined batches of 5, 10 or 20 placements.
Explore PR linksData-led PR
Stories built from public datasets, FOI requests and our own research, so you don't need to supply data.
Explore data-led PRReactive PR & expert comment
Commentary our team researches and writes from your published positions and public data, offered to journalists while the story is live.
Explore reactive PRProduct PR
Gift guides, roundups and review coverage for ecommerce and consumer brands, with the seasonal calendar handled.
Explore product PRPR for SEO
How earned coverage builds the backlink profile Google rewards, and how we point that authority at the pages that matter.
Explore PR for SEOPR links earned in coverage, delivered as a defined batch
Each package defines the outcome: a batch of five, ten or twenty editorial placements, each a published article on a title people know, with a link to the page you choose. If a story stalls, we develop new ones until the agreed number is live.
- Links sit inside editorial coverage, never sponsored posts or link farms
- Natural, branded anchors, as journalists write them
- Every placement reported with URL, publication and link attribute as it lands
- Batches targeted for completion within 30 to 45 days
Placements on publications people read
A sample of the editorial coverage our campaigns have earned. Click any tile to see the full article.
How a campaign runs, in five stages
Insight
We research your business, your market and public data for stories journalists will want, and plan which pages need authority.
Angle
We shape it the way a news desk needs it: timely, concrete and relevant to the readers of the titles we are pitching.
Asset
We write the data piece, release or expert comment to a standard a journalist can lift from without a rewrite.
Pitch
Named journalists who cover the subject, each approached individually, with one useful follow-up.
Coverage
Every placement reported with the publication, URL, link attribute and the page it points to.
Clear commitments before work begins
Every package sets a placement minimum, a delivery window and a reporting standard up front.
We aim to finish each batch within 30 to 45 days of starting. When a publisher runs late, the work carries on until the batch is done.
Only live, checked articles count towards it. If a story stalls, we develop new ones until the agreed number is published. We don't promise particular titles.
Each placement is an article a journalist or editor chose to publish, on a site with its own readers. We don't use private blog networks or link farms.
There's no minimum term. You can switch package for the next batch, or give notice to stop.
We research and write the stories, pitch them to journalists and keep going until your agreed placements are live.
What working with us looks like
A defined batch of placements
Five, ten or twenty editorial placements per cycle, targeted for completion within 30 to 45 days, so you know the minimum you're buying.
Hands-off from day one
Send your website and the pages you want to strengthen. We research the angles, write every asset, pitch named journalists and report each placement.
Editorial press, natural links
Coverage on publications with their own readers, branded anchors and no private blog networks.
Month to month, no lock-in
No fixed-term contract. Cancel before the next renewal or change tier for the following campaign cycle.
Digital PR packages from £2,500 a month
Three monthly plans with a defined number of editorial placements in each. Month to month, no long contracts. Bespoke retained programmes are scoped on request.
Starter
A first run of national coverage.
5 editorial placements per campaign batch
- 5 pieces of linked coverage per campaign batch
- Data-led stories and expert comment, pitched to named journalists
- Titles with their own readers, natural anchors
- Completed within 30 to 45 days
- Month to month, cancel before renewal
One product, service or page group that needs its first run of coverage and the links that come with it.
Growth
Several stories a month plus a reactive desk.
10 editorial placements per campaign batch
- 10 pieces of linked coverage per campaign batch
- Data-led stories plus reactive commentary on the day's news
- Campaigns across several priority pages
- Completed within 30 to 45 days
- Month to month, cancel before renewal
Brands building authority across several commercial pages, categories or markets.
Scale
Own the conversation in your category.
20 editorial placements per campaign batch
- 20 pieces of linked coverage per campaign batch
- Multi-market campaign planning (UK, US, EU)
- Priority campaign desk and senior strategy review
- Completed within 30 to 45 days
- Month to month, cancel before renewal
Established brands and agencies that need dependable monthly coverage volume.
Every plan includes the same standard of work: titles with their own readers, natural anchors and full reporting. The tier only changes the number of placements. Full pricing detail and FAQs →
Digital PR guides
What is digital PR?
A plain English guide to digital PR: how it differs from traditional PR and from link building, what a campaign produces, and when it's the wrong tool.
Read the guide →Cost guideHow much does digital PR cost?
How much does digital PR cost in the UK? Typical agency, campaign, freelancer and in-house prices, what drives the cost, and how to budget a first quarter.
Read the guide →Illustrative examplesDigital PR examples: how three campaigns could work
Three illustrative digital PR examples: a public-data study, expert comment and product roundup. See how each is researched, pitched and measured.
Read the guide →ComparisonDigital PR vs link building: which earns the links worth having?
Digital PR vs link building compared: how links are earned or bought, risk under Google's link spam policies, cost and value per link, speed and durability.
Read the guide →Questions about our digital PR services
What do your digital PR services include?
Our team researches story angles from public data, FOI requests and your market, writes the data pieces, releases and commentary, pitches each story individually to named journalists, and reports every placement with its URL, publication and link attribute. You don't need to supply stories or data. Packages define the number of editorial placements per month; bespoke retained programmes are scoped on request.
How much do digital PR services cost?
Packages start at £2,500 a month for a five-placement campaign batch, £4,500 for ten and £8,000 for twenty. All plans are month to month. Bespoke programmes covering multiple markets or regulated sectors are quoted after a short scoping conversation.
What is a digital PR link?
A digital PR link, sometimes called a PR backlink, is a link earned when a journalist covers a story you gave them and cites your site inside the article. It sits in editorial content on a title people know and carries a natural anchor. It's the kind of link Google's guidelines describe as editorial.
Do you guarantee coverage in specific publications?
No. Journalists decide what they publish, which is what makes earned coverage worth having. What we commit to is the number of editorial placements in your package, on publications people read. We aim to complete each batch within 30 to 45 days and keep developing stories until the agreed number is live, then report what ran and where.
How long does a digital PR campaign take?
Reactive commentary can land the same day. A planned data study takes four to eight weeks from agreed idea to published coverage. Our package commitment is to target completion of each agreed placement batch within 30 to 45 days of receiving the brief.
How does digital PR fit Google's link spam policies?
PR links are earned editorially: a journalist chooses to cite you inside a news story, with a natural anchor. We don't use PBNs, link networks or sponsored placements dressed up as coverage. Google treats links made mainly to manipulate rankings as link spam, and no agency can promise how Google will assess a particular site.
Tell us about your business and we'll find the story
Send a few lines about your company, your market and the pages you want to strengthen. A consultant replies within one working day with the angles we'd pitch first and a scoped price.
- A reply from a consultant within one working day
- Two or three concrete story angles and a recommended package
- Everything handled for you: research, writing, pitching and reporting
- A straight no if digital PR is the wrong spend for you right now
Prefer to talk? Book a 30-minute call or email info@digitalprservices.co.uk
Request a proposal
Fill this in and a consultant will read it and reply within one working day.
Thanks, we have your brief.
A consultant will reply within one working day with first angles and a scoped price. If it's urgent, email info@digitalprservices.co.uk.