What a retained programme includes.
Our digital PR services run as a rolling monthly campaign programme. Each month we develop story ideas from your data, your people and your market, write the assets a journalist can actually use, and pitch them to named reporters at national, regional and trade titles. Coverage comes first; the links it carries build your search authority as a compounding by-product, and the brand awareness rides along for free.
Typical engagements secure several pieces of linked coverage a month. We will not pretend that number is fixed, because it moves with story strength and the news cycle, and we would rather say so here than explain it in month three. Campaigns start from £2,750 a month, and the detail of what moves that figure sits on our pricing page.
The five stages every story goes through.
Insight comes first: we find the story in your data or expertise, because it is nearly always already in the building. Angle shapes it for a news desk, which usually means sharpening one finding and dropping three. Asset is the writing: the release, data piece or expert comment, finished to a standard a journalist can lift from. Pitch is targeted outreach to the reporters who genuinely cover the subject, never a mass blast. Coverage closes the loop: secured pieces reported back to you with links and reach.
It is unglamorous and repeatable, which is precisely why it keeps working.
What a typical month looks like.
Week one is planning: we agree the month's lead campaign and a reactive back-up. Weeks two and three are build and pitch: assets written, target lists drawn, journalists approached individually and given room to reply. Week four is follow-through: pieces chased to publication, links checked and logged, and next month's ideas already moving.
Alongside the lead campaign we keep your spokespeople in front of reactive opportunities, because some of the best coverage in any month comes from a fast, sharp quote rather than the flagship story. Our campaign formats page shows what those flagships tend to look like.
Who it suits, and who it does not.
Retained digital PR services suit organisations with something to say and the patience to say it repeatedly: retailers, professional services firms, finance and travel brands, B2B companies with genuine expertise on tap. It helps enormously if we can reach a spokesperson quickly and borrow some data of your own.
It is a poor fit if you need a fixed number of links by Friday, or if the plan cannot survive a fortnight when journalists are consumed by a budget, an election or a royal story. Coverage compounds. It does not arrive on a timetable.
Coverage first, links follow.
We build campaigns for coverage, and links arrive as a consequence of it. Recent campaigns have landed linked coverage on titles like the Daily Mail, Metro and The Independent, and when a title of that stature covers your story, the link sits inside a real article, placed by a journalist's decision rather than a transaction. That is exactly the kind of authority that ages well in search. If the search case is what brought you here, our PR for SEO page sets out how earned coverage feeds a link profile, anchor text realities included.
What we will not promise.
No guaranteed placements in named outlets, no guaranteed link counts, no ranking promises. Journalists decide what they publish, and an agency telling you otherwise is either paying for placements or rehearsing an awkward conversation for later.
What we do commit to: a full campaign programme every month, honest reporting on what landed and what did not, and story ideas strong enough to keep the odds firmly in your favour.