What our digital PR services include
A retained programme is ongoing agency support, paid for each month. We research story ideas, check the evidence, write the material and approach journalists who cover the subject. Follow-up and coverage reporting are part of that work.
Our packages define batches of ten or twenty linked editorial placements, with a target completion window of 30 to 45 days. The monthly fee and the time needed to complete a batch are separate things. See digital PR pricing for the package scope and how delayed placements are handled.
Which type of campaign fits?
Data-led PR starts with a question that can be answered using reliable information. A comparison of household costs, for example, needs a stated time period and a fair basis for comparing places. The finding gives a journalist a story to investigate.
Expert comment offers a genuine specialist's explanation of a topic. Reactive PR responds to something happening now, such as a rule change or a newly published report. The story and evidence decide the format. Our illustrative campaign examples explain these choices.
How the work moves from idea to coverage
First we research an angle and check that the facts support it. We then prepare a clear story, with sources and any calculations a journalist needs to check. Outreach goes to reporters whose work fits the topic.
A pitch offers a story; it doesn't book space. A journalist may use it, ask questions, change the angle or pass. When coverage appears, we check the live page and record whether it names the brand, contains a link and points to the intended destination.
How long does digital PR take?
Our placement batches target 30 to 45 days for completion. Research and writing happen before pitching; publication timing also depends on the newsroom. A reactive comment can be used quickly, while a larger study or seasonal feature may need more preparation.
The reporting should distinguish work in progress from published coverage. A pitch sent or a positive reply isn't yet a live placement. See our guide to measuring digital PR for a worked reporting example.
Who the service suits
A managed programme suits a business that wants regular editorial coverage without running its own outreach team, from London brands pitching the national desks to businesses elsewhere in the UK. We handle the campaign work for you and choose angles that fit the business and the publication's readers.
It's a poor fit if the requirement is a particular newspaper, a fixed Google position or immediate sales. Digital PR can support awareness and search visibility, but it can't control those outcomes or repair an inaccessible website.
What is the difference between coverage and a backlink?
Coverage is an article or feature that mentions the business. A backlink is a clickable link from another website to yours. An article can include both, but a brand mention on its own isn't a backlink.
The publisher decides whether to link, where the link points and what wording it uses. We report those details separately. Our PR for SEO guide explains the search context; the coverage gallery shows published material.
What we can and cannot promise
Your package sets out the work and placement commitment. It doesn't reserve space in a named publication. Editors control their pages, including changes they make after publication.
No agency can guarantee a Google ranking or an AI recommendation. When comparing a digital PR company or agency, check the written scope, the evidence behind its examples and how it records linked coverage. Those are more useful checks than a promise to make you number one.