The two packages
| Package | Monthly price | Placements per batch | Best for |
|---|---|---|---|
| Growth | £4,500 | 10 editorial placements | Brands building authority across several commercial pages, categories or markets |
| Scale | £7,500 | 20 editorial placements | Established brands and agencies that need dependable monthly coverage volume |
Every package buys the same standard of work. The tier changes the number of placements; the publication standard and the care over each pitch stay the same. Each batch is targeted for completion within 30 to 45 days of receiving the brief, and if publisher delays leave a shortfall, it's carried forward and we keep developing stories until the batch is complete.
What every package includes
- Editorial placements only. Contextual links inside editorial coverage on publications people read, assessed for readership, editorial standards and relevance to your market.
- Story development. Our team researches angles from public data, FOI requests and your market, and writes them to a standard a journalist can lift from. You don't need to supply stories or data.
- Named-journalist pitching. Individually targeted outreach to reporters who cover your subject, with one useful follow-up and no mass blasts.
- Target pages and natural links. We plan around the pages you want to promote. The publisher decides the final destination, link wording and attributes.
- Reactive commentary. Comment our team writes from your published positions and public data, offered into live stories alongside the planned ones, from Growth upwards. You can review it first if you'd like to.
- Full reporting. Every placement logged with the publication, URL, link attribute and target page as it goes live.
- Month to month. No fixed-term contract. Cancel before the next renewal or change tier for the following cycle.
What the price does not buy
The package doesn't buy a slot in a named newspaper. Journalists and editors decide what they publish, and we report the coverage that actually appears.
It also doesn't buy a Google position. Links can help Google discover and understand pages, but there's no fixed ranking gain per placement.
Paid publisher placements aren't included as earned coverage in these packages. Google requires paid links to be qualified, normally with rel="sponsored". Our guide to PR links explains the distinction, and Google's link spam policy sets out the rules.
How digital PR pricing compares
Compare the written scope as well as the monthly price. Check whether a quote covers research, pitching, reporting and any agreed placement commitment. Ask how delayed coverage is handled and whether there are additional production costs. A low headline price can cover a very different service.
Our packages show the monthly price and placements per batch above. The cost guide explains the factors to consider when comparing a package with a bespoke programme.
When a bespoke programme makes more sense
Three things reliably justify a bespoke scope over a package. Multiple markets first: pitching UK and US media, for instance, means separate angles, separate media lists and separate news cycles. Regulated sectors second: finance, health and legal stories need compliance review and more careful sourcing before anything reaches a journalist. Brand-led briefs third, where the goal is sustained share of voice instead of a placement count, and the reporting has to reflect that.
Bespoke programmes are scoped by email after a few questions, and quoted as a monthly figure we can stand behind for the life of the engagement.
When a package is the wrong call
A package may be the wrong fit if the pages you want to promote don't yet answer the visitor's question, have broken internal links or can't be indexed. Coverage won't fix those problems by itself. A business that only needs occasional press activity may also be better suited to a one-off scope.
Check how any provider earns coverage, whether publishers are paid and how links are qualified. Price alone doesn't prove that a service follows or breaches Google's policies.
How to start
Pick a package and send us a brief, or email info@digitalprservices.co.uk with your website and the pages you want to strengthen. A consultant replies within one working day with the angles we'd pitch first, a recommended tier and a start date. If a package is the wrong tool for your situation, we say so and point you somewhere more useful.