Before you brief anyone, read these.
Honest guides to digital PR, written for the people who buy it. What it is, what it costs, how to measure it and when it is the wrong tool.
What is digital PR?
A plain English guide to digital PR: how it differs from traditional PR and from link building, what a campaign produces, and when it's the wrong tool.
Read the guide →Worked ExamplesDigital PR examples: three campaign shapes that earn coverage
Three anonymised digital PR examples: a data index, a reactive comment win and a product roundup push, with the lessons that made each campaign work.
Read the guide →MeasurementHow to measure digital PR well
How to measure digital PR well: coverage quality, linked and unlinked mentions, share of search, brand lift and what a monthly report should contain.
Read the guide →Hiring GuideIn-house vs agency PR: an honest comparison
An honest comparison of in-house and agency digital PR: where each model wins, hybrid setups that work, and the questions to ask before hiring either.
Read the guide →Cost guideHow much does digital PR cost?
How much does digital PR cost in the UK? Typical agency, campaign, freelancer and in-house prices, what drives the cost, and how to budget a first quarter.
Read the guide →StrategyDigital PR strategy: a plan you can run
A practical digital PR strategy guide: set the objective, pick target pages and assets, source stories, plan the quarter, target journalists and measure.
Read the guide →ComparisonDigital PR vs traditional PR: how they differ and where they meet
Digital PR vs traditional PR compared: goals, channels, measurement and cost, when each is the right choice, and how the two work together in one programme.
Read the guide →ComparisonDigital PR vs link building: which earns the links worth having?
Digital PR vs link building compared: how links are earned or bought, risk under Google's link spam policies, cost and value per link, speed and durability.
Read the guide →How-toHow to get press coverage: a step-by-step guide
How to get press coverage: find your story, build a data or expert angle, write a pitch journalists open, target the right desks and follow up once.
Read the guide →PR links, explained from the buyer's side.
Digital PR pricing and packages
Digital PR pricing without the mystery: three monthly packages with a defined number of editorial placements from £2,500 a month, and when bespoke makes sense.
Read more →Our core serviceDigital PR links: editorial links earned in real coverage
Digital PR links are editorial links earned when journalists cover your story. Delivered in batches of 5, 10 or 20 placements on publications people read, from £2,500.
Read more →PR links explainedPR links: what they are, why they work, and how we earn them
PR links are editorial links earned through press coverage: what they are, the four types, why they beat bought links, and how we earn them in batches.
Read more →Buy PR linksBuy PR links from national and trade titles, in defined batches
Buy PR links as a managed campaign batch: 5, 10 or 20 editorial placements on publications with an audience from £2,500 a month. What you choose, what we check, how it works.
Read more →SEO-focusedDigital PR backlinks that pass a manual review
Digital PR backlinks are editorial links earned through newsworthy campaigns: how Google treats them, dofollow reality, anchors, target pages and batches.
Read more →PR backlinksPR backlinks: earned from journalists, not marketplaces
PR backlinks are links earned from journalists, not marketplaces: what a genuine one looks like, the vendors to avoid, and how we earn them in batches.
Read more →Link building serviceDigital PR link building: coverage first, links follow
Digital PR link building earns editorial links through newsworthy campaigns: the end-to-end process, timelines, KPIs and packages from £2,500 a month.
Read more →Find out if there is a story in your business.
Send a few lines about your company and market. A consultant replies within one working day with the angles we would pitch first.