Digital PR guides
Guides to digital PR for the people who buy it: what it is, what it costs, how to measure it and when it's the wrong tool.
What is digital PR?
A plain English guide to digital PR: how it differs from traditional PR and from link building, what a campaign produces, and when it's the wrong tool.
Read the guide →Illustrative examplesDigital PR examples: how three campaigns could work
Three illustrative digital PR examples: a public-data study, expert comment and product roundup. See how each is researched, pitched and measured.
Read the guide →MeasurementHow to measure digital PR well
Learn how to measure digital PR with a worked report: coverage, backlinks, referring domains, visits and enquiries. Separate observed results from estimates.
Read the guide →Hiring GuideIn-house vs agency PR: an honest comparison
An honest comparison of in-house and agency digital PR: where each model wins, hybrid setups that work, and the questions to ask before hiring either.
Read the guide →Cost guideHow much does digital PR cost?
How much does digital PR cost in the UK? Typical agency, campaign, freelancer and in-house prices, what drives the cost, and how to budget a first quarter.
Read the guide →StrategyDigital PR strategy: a plan you can run
A practical digital PR strategy guide: set the objective, pick target pages and assets, source stories, plan the quarter, target journalists and measure.
Read the guide →ComparisonDigital PR vs traditional PR: how they differ and where they meet
Digital PR vs traditional PR compared: goals, channels, measurement and cost, when each is the right choice, and how the two work together in one programme.
Read the guide →ComparisonDigital PR vs link building: which earns the links worth having?
Digital PR vs link building compared: how links are earned or bought, risk under Google's link spam policies, cost and value per link, speed and durability.
Read the guide →How-toHow to get press coverage: a step-by-step guide
How to get press coverage: find your story, build a data or expert angle, write a pitch journalists open, target the right desks and follow up once.
Read the guide →Find out if there's a story in your business
Send a few lines about your company and market. A consultant replies within one working day with the angles we would pitch first.